Model with green eyeshadow and red powder in the air

Reinventing beauty on demand

For customers

Enjoy beauty treatments wherever U are

Struggling to find the time to pamper yourself?
With just one click, Prim-U will connect U to the right primlancer, at the right time, right in the comfort of your home. On holiday? Book an expert primlancer closest to U. Simply click, pick a treatment and we’ll come to U.

Make a booking

Treat yourself with our services


For more than just U

Weddings

After months of planning and preparation for your very special day, you and your team deserve to be pampered at your convenience. The Prim-U App will connect you to the right Prim-U Lancers and businesses to get you ready.

Make a booking

Group bookings

Once you download the Prim-U App you instantly get connected to beauty specialists who can cater for large or small groups. From getting ready to Fashion shows, to spoiling your mom and her sisters. We connect U.

Make a booking

Corporate events

Presentation is everything. First impressions last. Get connected to Professionals that can partner with you to get your team ready at that crucial time where it really matters the most. The first step would be to download the Prim-U App.

Make a booking

For those who provide beauty services

For freelancers

Sign up

Connecting U to our network of customers
Small business? We want to offer U a big opportunity. Download the Prim-U app and we'll instantly give U access to thousands of customers, salons, spas and guesthouses closest to U. So simple. So mobile. So rewarding.

For salons / spas

Sign up

The beauty platform that benefits U.
Prim-U makes offering customers exceptional luxury at everyday prices easy. We'll make use of your under-utilised space and match U with any beauty therapist U need – from massage therapists to beauticians and hair stylists. It's big businesses helping small businesses gain even bigger opportunities. It's a win-win.

We have an app for U

Prim-U is South Africa’s first online booking hub that connects world-class beauty entrepreneurs in the industry to customers and hundreds of salons, spas, hotels and guests houses countrywide.

From massages to beauty treatments to male grooming, we’re your one-stop platform for every pampering need.

Our main aim is to give small businesses big opportunities, while bringing every customer the ultimate experience and 100% satisfaction. This is our promise.

Download on the App StoreGet it on Google Play
Prim-U app showing nearby beauty specialists

Primlancers at work

Primlancer applying make up to a client

Prim-U make up


What our customers say

Kim Brandt

I recently booked a pamper party for three of my friends. All primlancers arrived on time and gave us the best experience yet! They were friendly, helpful and so professional! And booking and payment was easy, streamlined and so quick.

Someone Other

They were friendly, helpful and so professional! And booking and payment was easy, streamlined and so quick.

Kim Brandt

I recently booked a pamper party for three of my friends. All primlancers arrived on time and gave us the best experience yet! They were friendly, helpful and so professional! And booking and payment was easy, streamlined and so quick.

Someone Other

They were friendly, helpful and so professional! And booking and payment was easy, streamlined and so quick.


Beauty products for U

Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277
Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277
Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277
Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277
Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277
Scrub - Self heat Manda

Scrub - Self heat Manda

Scrub for your body, description of the item, something else, some selling text, unique qualities and outstanding properties.

₽ 277

Frequently asked questions

For customers

How does Prim-u work?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How do you differ from other on-demand beauty companies?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Are your prices affordable?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Is there anything I'll need to have for my appointment or does the professional Primlancer provide her or his own equipment and products?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How do I know I can trust Prim-U professionals in my home?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How should I get ready for a hair-cut appointment?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Should I do anything to my skin before a make-up service?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How should I prepare for strip and band eyelashes?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Is it OK if I want the stylist or makeup artist to use some of my personal products?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

For up-dos, braids, twist, knots, and locks should I do anything to my hair before the services?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

For partners

How does Prim-u work?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How do you differ from other on-demand beauty companies?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Are your prices affordable?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Is there anything I'll need to have for my appointment or does the professional Primlancer provide her or his own equipment and products?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How do I know I can trust Prim-U professionals in my home?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How should I get ready for a hair-cut appointment?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Should I do anything to my skin before a make-up service?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

How should I prepare for strip and band eyelashes?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

Is it OK if I want the stylist or makeup artist to use some of my personal products?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!

For up-dos, braids, twist, knots, and locks should I do anything to my hair before the services?

We provide an on-demand platform for the empowerment of beauty and wellness entrepreneurs by connecting them online anytime, anywhere where customers can enjoy their flexible and convenient services. Customers can book a beauty and wellness professional from their phones for as early an hour before, and pay safely and securely on the app!


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